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| Criterion |  Innovation Design Sprint |  Innovation Lean Startup |  Product Discovery Assumption Mapping |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | High | Medium | Medium | High |
Timedifferent | 4-5 Tage | Wochen bis Monate je Lernzyklus | 45-60 min | 1-4 Wochen |
Participantsdifferent | 5-8 | 2-8 | 2-8 | 1-6 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Async |
Outputdifferent | Prototype, Test Findings, Decision Rationale | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Assumption map, Test backlog, Risk ranking | Experiment results, Decision log, Learning summary |
Tags1 shared | Design sprintPrototypeValidationInnovation | LeanStartupValidationMVP | AssumptionsRiskExperimentsValidation | ExperimentsGrowthAnalyticsValidation |