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Criterion
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Purposedifferent
When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.
Complexitydifferent
HighMediumMediumMedium
Timedifferent
4-5 Tage1-3 Wochen30-60 min je Interview30-60 min je Interview
Participantsdifferent
5-85-12 Interviews5-12 Interviews5-12 Interviews
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Prototype, Test Findings, Decision RationaleJob Stories, Outcome Statements, Opportunity ListInterview Notes, Opportunity Themes, Customer QuotesProblem Evidence, Risk Notes, Customer Segments
Tagsno overlap
Design sprintPrototypeValidationInnovation
CustomerOutcomesNeeds
DiscoveryInterviewsOpportunityCustomer
DiscoveryInterviewsValidation
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