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| Criterion |  Innovation Design Sprint |  Growth A/B Testing |  Business Strategy Three Horizons |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | High | High | Medium | Medium |
Timedifferent | 4-5 Tage | 1-4 Wochen | Halbtags-Workshop, dann iterativ | 2-4 h |
Participantsdifferent | 5-8 | 1-6 | 3-12 | 3-10 |
Formatdifferent | Workshop | Async | Workshop | Workshop |
Outputdifferent | Prototype, Test Findings, Decision Rationale | Experiment results, Decision log, Learning summary | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Strategy Canvas, Value Curve, ERRC Actions |
Tagsno overlap | Design sprintPrototypeValidationInnovation | ExperimentsGrowthAnalyticsValidation | StrategyInnovationPortfolioForesight | StrategyPositioningInnovationValue |