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| Criterion |  Innovation Design Sprint |  Growth A/B Testing |  Product Strategy ICE Scoring |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | High | High | Low | Low |
Timedifferent | 4-5 Tage | 1-4 Wochen | 30-60 min | 1-5 Tage |
Participantsdifferent | 5-8 | 1-6 | 2-8 | Nutzertraffic |
Formatdifferent | Workshop | Async | Workshop + async | Async |
Outputdifferent | Prototype, Test Findings, Decision Rationale | Experiment results, Decision log, Learning summary | ICE Table, Top Idea List | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | Design sprintPrototypeValidationInnovation | ExperimentsGrowthAnalyticsValidation | PrioritizationScoringGrowthDecision | ValidationExperimentsDemandGrowth |