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| Criterion |  Innovation Design Charrette |  Business Strategy Ansoff Matrix |
|---|---|---|
Purposedifferent | In a tightly timed design process with many participants, the method pools several lines of thinking in a short time. It brings parallel design energy without letting the discussion tip into endless coordination. This quickly produces solid directions for architecture or space. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Low |
Timedifferent | Halber Tag bis mehrere Tage | 45-90 min |
Participantsdifferent | 10-50 | 2-8 |
Formatdifferent | Workshop | Workshop + async |
Outputdifferent | Sketches and Concepts, Consolidated Solution Sketch, Prioritized Direction | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | BrainstormingWorkshopCollaborationIdeation | GrowthStrategyMarketPortfolio |
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