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| Criterion |  Decision Making Delphi Method |  Business Strategy TOWS Matrix |  Business Strategy SWOT Analysis |  Business Strategy PESTLE Analysis |
|---|---|---|---|---|
Purposedifferent | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. |
Complexitydifferent | High | Medium | Low | Medium |
Timedifferent | 1-4 Wochen | 1-2 h | 30-60 min | 1-3 h |
Participantsdifferent | 6-30 Experten | 3-10 | 3-12 | 2-10 |
Formatdifferent | Async | Workshop | Workshop | Workshop + async |
Outputdifferent | Expert Forecast, Consensus Range, Assumption Notes | TOWS Matrix, Strategic Options, Priority Actions | SWOT matrix, Strategic options, Action list | PESTLE Map, External Risks, Strategic Questions |
Tags1 shared | ForecastingExpertsDecisionStrategy | StrategyAnalysisOptions | StrategyAnalysisMarketPositioning | StrategyMarketAnalysis |