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| Criterion |  Decision Making Delphi Method |  Product Discovery Smoke Test |  Architecture ARID (Active Reviews for Intermediate Designs) |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | ARID examines how well developers can work with a technical design. It focuses on a part of the system that can still be revised, between the architecture overview and the detailed specification. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | High | Low | Medium | High |
Timedifferent | 1-4 Wochen | 1-5 Tage | 2–4 h review as a planning range; preparation and evaluation additional | 1-4 Wochen |
Participantsdifferent | 6-30 Experten | Nutzertraffic | Designers, developers as users, and facilitation | 1-6 |
Formatdifferent | Async | Async | Workshop + async | Async |
Outputdifferent | Expert Forecast, Consensus Range, Assumption Notes | Interest Metrics, Conversion Signal, Learning Note | Prioritized development tasks, Jointly produced code or pseudocode, Observed difficulties and open design questions, Proposed design revisions | Experiment results, Decision log, Learning summary |
Tagsno overlap | ForecastingExpertsDecisionStrategy | ValidationExperimentsDemandGrowth | ArchitectureEngineeringFeedbackValidationTasks | ExperimentsGrowthAnalyticsValidation |