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| Criterion |  Decision Making Delphi Method |  Product Discovery Smoke Test |  Facilitation Alignment Mapping |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | High | Low | Medium | High |
Timedifferent | 1-4 Wochen | 1-5 Tage | 1-2 h | 1-4 Wochen |
Participantsdifferent | 6-30 Experten | Nutzertraffic | 4-12 | 1-6 |
Formatdifferent | Async | Async | Workshop | Async |
Outputdifferent | Expert Forecast, Consensus Range, Assumption Notes | Interest Metrics, Conversion Signal, Learning Note | Alignment Map, Open Issues, Decision Questions | Experiment results, Decision log, Learning summary |
Tagsno overlap | ForecastingExpertsDecisionStrategy | ValidationExperimentsDemandGrowth | AlignmentStakeholdersStrategyFacilitation | ExperimentsGrowthAnalyticsValidation |