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| Criterion |  Decision Making Delphi Method |  UX Research Customer Journey Mapping |  Business Strategy Value Chain Analysis |  UX Design Customer Journey Canvas |
|---|---|---|---|---|
Purposedifferent | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | High | Medium | High | Medium |
Timedifferent | 1-4 Wochen | 2-4 h | Half day | 1-3 h |
Participantsdifferent | 6-30 Experten | 4-10 | 3-8 | 3-10 |
Formatdifferent | Async | Workshop | Workshop | Workshop |
Outputdifferent | Expert Forecast, Consensus Range, Assumption Notes | Journey Map, Pain-point List, Opportunity Backlog | Value Chain Map, Lever List | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | ForecastingExpertsDecisionStrategy | JourneyServiceService design | StrategyBusiness modelDiagnosisAnalysis | JourneyCustomerService designCanvas |