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| Criterion |  Decision Making Delphi Method |  UX Research Customer Journey Mapping |  Product Discovery Concierge MVP |  UX Design Customer Journey Canvas |
|---|---|---|---|---|
Purposedifferent | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | High | Medium | Medium | Medium |
Timedifferent | 1-4 Wochen | 2-4 h | 1-4 Wochen | 1-3 h |
Participantsdifferent | 6-30 Experten | 4-10 | 3-10 Kunden | 3-10 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop |
Outputdifferent | Expert Forecast, Consensus Range, Assumption Notes | Journey Map, Pain-point List, Opportunity Backlog | Concierge Learnings, Service Blueprint, MVP Risks | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | ForecastingExpertsDecisionStrategy | JourneyServiceService design | MVPValidationServiceDiscovery | JourneyCustomerService designCanvas |