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| Criterion |  Decision Making Delphi Method |  UX Research Customer Journey Mapping |  Business Strategy Business Model Canvas |  UX Design Customer Journey Canvas |
|---|---|---|---|---|
Purposedifferent | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | High | Medium | Medium | Medium |
Timedifferent | 1-4 Wochen | 2-4 h | 1-2 h | 1-3 h |
Participantsdifferent | 6-30 Experten | 4-10 | 2-8 | 3-10 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop |
Outputdifferent | Expert Forecast, Consensus Range, Assumption Notes | Journey Map, Pain-point List, Opportunity Backlog | Business Model Canvas, Assumption List, Business Hypotheses | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | ForecastingExpertsDecisionStrategy | JourneyServiceService design | Business modelStrategyValueInnovation | JourneyCustomerService designCanvas |