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| Criterion |  Decision Making Delphi Method |  Business Strategy GAP Analysis |  Product Discovery Test Card |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | High | Medium | Low | Medium |
Timedifferent | 1-4 Wochen | 1-3 h | 20-35 min | 1-5 Tage |
Participantsdifferent | 6-30 Experten | 2-8 | 1-5 | Nutzertraffic |
Formatdifferent | Async | Workshop + async | Workshop + async | Async |
Outputdifferent | Expert Forecast, Consensus Range, Assumption Notes | Gap Matrix, Action Plan, Risk Notes | Test Card with a pre-set threshold | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | ForecastingExpertsDecisionStrategy | StrategyAnalysisPlanning | ExperimentsValidationDiscoveryHypothesis | ValidationExperimentsDemandDiscovery |