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| Criterion |  Decision Making Delphi Method |  UX Design Customer Journey Canvas |  Business Strategy Value Chain Analysis |  UX Research Customer Journey Mapping |
|---|---|---|---|---|
Purposedifferent | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitydifferent | High | Medium | High | Medium |
Timedifferent | 1-4 Wochen | 1-3 h | Half day | 2-4 h |
Participantsdifferent | 6-30 Experten | 3-10 | 3-8 | 4-10 |
Formatdifferent | Async | Workshop | Workshop | Workshop |
Outputdifferent | Expert Forecast, Consensus Range, Assumption Notes | Customer Journey Canvas, Pain Points, Experience Opportunities | Value Chain Map, Lever List | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | ForecastingExpertsDecisionStrategy | JourneyCustomerService designCanvas | StrategyBusiness modelDiagnosisAnalysis | JourneyServiceService design |