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| Criterion | ![]() Decision Making Delphi Method | ![]() UX Design Customer Journey Canvas | ![]() Product Discovery Test Card | ![]() Product Strategy DIBB |
|---|---|---|---|---|
Purposedifferent | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | High | Medium | Low | Low |
Timedifferent | 1-4 Wochen | 1-3 h | 20-35 min | 1-2 h |
Participantsdifferent | 6-30 Experten | 3-10 | 1-5 | 2-8 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Expert Forecast, Consensus Range, Assumption Notes | Customer Journey Canvas, Pain Points, Experience Opportunities | Test Card with a pre-set threshold | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | ForecastingExpertsDecisionStrategy | JourneyCustomerService designCanvas | ExperimentsValidationDiscoveryHypothesis | StrategyDecisionAssumptionsHypothesis |



