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| Criterion |  Decision Making Delphi Method |  Business Strategy Balanced Scorecard |  Product Discovery Smoke Test |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | High | High | Low | High |
Timedifferent | 1-4 Wochen | Halber Tag bis mehrere Wochen | 1-5 Tage | 1-4 Wochen |
Participantsdifferent | 6-30 Experten | 4-12 | Nutzertraffic | 1-6 |
Formatdifferent | Async | Workshop + async | Async | Async |
Outputdifferent | Expert Forecast, Consensus Range, Assumption Notes | Balanced Scorecard, Strategic Measures, Initiative Map | Interest Metrics, Conversion Signal, Learning Note | Experiment results, Decision log, Learning summary |
Tagsno overlap | ForecastingExpertsDecisionStrategy | StrategyMetricsExecution | ValidationExperimentsDemandGrowth | ExperimentsGrowthAnalyticsValidation |