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| Criterion |  Decision Making Delphi Method |  Growth A/B Testing |  Product Strategy ICE Scoring |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | High | High | Low | Low |
Timedifferent | 1-4 Wochen | 1-4 Wochen | 30-60 min | 1-5 Tage |
Participantsdifferent | 6-30 Experten | 1-6 | 2-8 | Nutzertraffic |
Formatdifferent | Async | Async | Workshop + async | Async |
Outputdifferent | Expert Forecast, Consensus Range, Assumption Notes | Experiment results, Decision log, Learning summary | ICE Table, Top Idea List | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ForecastingExpertsDecisionStrategy | ExperimentsGrowthAnalyticsValidation | PrioritizationScoringGrowthDecision | ValidationExperimentsDemandGrowth |