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Criterion
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Purposedifferent
For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When an initiative stalls, the limit often lies not in the idea but in hard or soft boundary conditions. Constraint Analysis separates these limits and shows which of them can actually be shaped.
Complexitydifferent
MediumLowLowLow
Timedifferent
30-90 min30–60 min per interview1-2 h30-90 min
Participantsdifferent
1-61 participant per interview2-82-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Decision Tree, Option Map, Assumption ListInterview Notes, Themes, Insight SummaryDIBB document, Belief list, Bet list, Learning reportConstraint List, Hard/Soft Classification, Option Impact Notes, Decision Boundaries
Tagsno overlap
DecisionTreeOptions
QualitativeResearchCustomerDiscovery
StrategyDecisionAssumptionsHypothesis
ConstraintsDecisionPlanningOptions
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