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Criterion
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Purposedifferent
For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When an initiative stalls, the limit often lies not in the idea but in hard or soft boundary conditions. Constraint Analysis separates these limits and shows which of them can actually be shaped.
Complexitydifferent
MediumMediumLowLow
Timedifferent
30-90 min1-3 Tage30–60 min per interview30-90 min
Participantsdifferent
1-6Internes Team1 participant per interview2-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Decision Tree, Option Map, Assumption ListPersona Profiles, Needs Summary, Scenario NotesInterview Notes, Themes, Insight SummaryConstraint List, Hard/Soft Classification, Option Impact Notes, Decision Boundaries
Tagsno overlap
DecisionTreeOptions
ResearchCustomerSynthesis
QualitativeResearchCustomerDiscovery
ConstraintsDecisionPlanningOptions
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