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Criterion
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Paper illustration for TOWS Matrix.
Business Strategy
TOWS Matrix
Purposedifferent
For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them.The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
30-90 min1-3 h30-60 min1-2 h
Participantsdifferent
1-62-83-123-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Decision Tree, Option Map, Assumption ListGap Matrix, Action Plan, Risk NotesSWOT matrix, Strategic options, Action listTOWS Matrix, Strategic Options, Priority Actions
Tagsno overlap
DecisionTreeOptions
StrategyAnalysisPlanning
StrategyAnalysisMarketPositioning
StrategyAnalysisOptions
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