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Criterion
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Purposedifferent
For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.
Complexitydifferent
MediumLowHighMedium
Timedifferent
30-90 min1-2 h1-4 Wochen45-75 min
Participantsdifferent
1-62-81-62-8
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop
Outputdifferent
Decision Tree, Option Map, Assumption ListDIBB document, Belief list, Bet list, Learning reportExperiment results, Decision log, Learning summaryTest Matrix, Test Plan
Tagsno overlap
DecisionTreeOptions
StrategyDecisionAssumptionsHypothesis
ExperimentsGrowthAnalyticsValidation
ExperimentsValidationDiscoveryOptions
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