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| Criterion |  Decision Making Decision Rights Mapping |  Product Discovery Smoke Test |  Decision Making Assumption Surfacing |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | In organizations with many stakeholders, it often blurs who actually decides and who is merely consulted. It separates options, evaluation criteria, and open risks. The result is captured as a Decision Rights matrix and an agreement. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 90-180 min | 1-5 Tage | 45-90 min | 1-4 Wochen |
Participantsdifferent | 4-12 | Nutzertraffic | 2-8 | 1-6 |
Formatdifferent | Workshop | Async | Workshop + async | Async |
Outputdifferent | Decision Rights Matrix, Agreement | Interest Metrics, Conversion Signal, Learning Note | Assumption List, Critical Assumptions, Learning Plan | Experiment results, Decision log, Learning summary |
Tagsno overlap | DecisionGovernanceAlignmentResponsibility | ValidationExperimentsDemandGrowth | AssumptionsRiskDecisionDiscovery | ExperimentsGrowthAnalyticsValidation |