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| Criterion |  Decision Making Decision Rights Mapping |  Growth Funnel Analysis |  Growth Hooked Model |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | In organizations with many stakeholders, it often blurs who actually decides and who is merely consulted. It separates options, evaluation criteria, and open risks. The result is captured as a Decision Rights matrix and an agreement. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 90-180 min | 1-3 h | Multiple workshops over several weeks | 1-4 Wochen |
Participantsdifferent | 4-12 | 1-5 | 2-8 | 1-6 |
Formatdifferent | Workshop | Async | Workshop + async | Async |
Outputdifferent | Decision Rights Matrix, Agreement | Funnel report, Drop-off analysis, Optimization hypotheses | Hooked loop, Trigger map, Reward design, Ethics check | Experiment results, Decision log, Learning summary |
Tagsno overlap | DecisionGovernanceAlignmentResponsibility | AnalyticsConversionGrowth | GrowthBehaviorRetention | ExperimentsGrowthAnalyticsValidation |