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Criterion
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Surveys method illustration showing its working structure
UX Research
Surveys
Purposedifferent
When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.
Complexitysame
MediumMedium
Timedifferent
45-90 min3-14 Tage
Participantsdifferent
2-850+
Formatdifferent
Workshop + asyncAsync
Outputdifferent
Decision Matrix, Scoring Rationale, Selected OptionSurvey Results, Charts, Segment Insights
Tagsno overlap
DecisionCriteriaScoringTradeoffs
QuantitativeResearchValidation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of a scoring table with four factor columns, a calculator and three ordered initiative cards.
Product Strategy
RICE Scoring