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| Criterion |  Decision Making Decision Matrix |  Innovation Morphological Analysis |  Product Strategy ICE Scoring |
|---|---|---|---|
Purposedifferent | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 45-90 min | 1-3 h | 30-60 min |
Participantssame | 2-8 | 2-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Decision Matrix, Scoring Rationale, Selected Option | Morphological Box, Concept Combinations, Idea Shortlist | ICE Table, Top Idea List |
Tagsno overlap | DecisionCriteriaScoringTradeoffs | IdeationInnovationCreativity | PrioritizationScoringGrowthDecision |
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