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Criterion
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
MediumLow
Timedifferent
45-90 min45–90 min
Participantsdifferent
2-83-10
Formatdifferent
Workshop + asyncWorkshop
Outputdifferent
Decision Matrix, Scoring Rationale, Selected OptionTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
DecisionCriteriaScoringTradeoffs
SynthesisQualitativeRoot cause
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Paper illustration for Kepner-Tregoe
Operations
Kepner-Tregoe