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| Criterion |  Decision Making Decision Framing Workshop |  UX Research User Interviews |  UX Research Personas |  Product Discovery Opportunity Interview |
|---|---|---|---|---|
Purposedifferent | When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 60-120 min | 30–60 min per interview | 1-3 Tage | 30-60 min je Interview |
Participantsdifferent | 4-10 | 1 participant per interview | Internes Team | 5-12 Interviews |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Decision Frame, Decision Question, Criteria List, Evidence Plan | Interview Notes, Themes, Insight Summary | Persona Profiles, Needs Summary, Scenario Notes | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | Decision framingAlignmentCriteriaOptions | QualitativeResearchCustomerDiscovery | ResearchCustomerSynthesis | DiscoveryInterviewsOpportunityCustomer |