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| Criterion |  Decision Making Decision Framing Workshop |  UX Research User Interviews |  Decision Making Option Framing |  Business Strategy McKinsey 7S |
|---|---|---|---|---|
Purposedifferent | When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question. | McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 60-120 min | 30–60 min per interview | 45-120 min | 2-4 h |
Participantsdifferent | 4-10 | 1 participant per interview | 3-8 | 3-12 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Decision Frame, Decision Question, Criteria List, Evidence Plan | Interview Notes, Themes, Insight Summary | Option Frames, Assumption Notes, Comparable Shortlist, Decision Inputs | 7S Assessment, Alignment Gaps, Change Actions |
Tagsno overlap | Decision framingAlignmentCriteriaOptions | QualitativeResearchCustomerDiscovery | OptionsDecision framingStrategyComparison | OrganizationStrategyAlignmentChange |