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Criterion
Paper illustration for DACI
Decision Making
DACI
Growth Experiment workspace showing the question, observations, and next decision.
Growth
Growth Experiment
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
In cross-functional decisions, responsibilities quickly blur between approval, influence, and execution. DACI arranges these roles so decision pressure, contribution, and information stay cleanly separated.When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
LowMediumLowLow
Timedifferent
30-60 min1-2 Wochen1-5 Tage25-40 min
Participantsdifferent
2-101-6Nutzertraffic1-5
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
DACI Matrix, Decision Owner, Decision LogExperiment card, Result summary, Next betInterest Metrics, Conversion Signal, Learning NoteLearning Card with evidence and next action
Tagsno overlap
DecisionRolesGovernanceAlignment
MarketingGrowthExperimentsLearning
ValidationExperimentsDemandGrowth
ExperimentsValidationDiscoveryLearning
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