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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration of a horizontal story map with an activity backbone, task cards below it and a cross-map release line.
Product Discovery
User Story Mapping
Story Splitting method illustration showing its working structure
Agile
Story Splitting
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When user goals and delivery scope could drift apart, it orders the journey from goal to slice. It makes visible where an MVP can genuinely be cut.When a story becomes too large for a clean flow, it breaks scope down along value and risk. It shapes the work into a form that ships earlier and is easier to verify.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 h2-4 h30-60 min2-4 h
Participantsdifferent
3-104-102-64-10
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesStory Map, Release Slices, Backlog CandidatesSmaller Stories, Acceptance Criteria, Split RationaleJourney Map, Pain-point List, Opportunity Backlog
Tagsno overlap
JourneyCustomerService designCanvas
BacklogJourneyPlanningMVP
BacklogIterationDelivery
JourneyServiceService design
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