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| Criterion |  UX Design Customer Journey Canvas |  UX Research User Interviews |  UX Design Service Blueprinting |  Product Discovery Opportunity Interview |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | Medium | Low | High | Medium |
Timedifferent | 1-3 h | 30–60 min per interview | 0.5-2 Tage | 30-60 min je Interview |
Participantsdifferent | 3-10 | 1 participant per interview | 6-12 | 5-12 Interviews |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Interview Notes, Themes, Insight Summary | Service Blueprint, Fail Points, Ownership Map | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | JourneyCustomerService designCanvas | QualitativeResearchCustomerDiscovery | Service designOperationsJourneyBlueprint | DiscoveryInterviewsOpportunityCustomer |