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| Criterion |  UX Design Customer Journey Canvas |  UX Research User Interviews |  Product Discovery Opportunity Solution Tree |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-3 h | 30–60 min per interview | 1-2 h Setup, laufend | 30-60 min |
Participantsdifferent | 3-10 | 1 participant per interview | 2-6 | 1-5 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Interview Notes, Themes, Insight Summary | Opportunity Solution Tree, Experiment Backlog, Learning Log | Completed Experiment Canvas, Success Metric |
Tagsno overlap | JourneyCustomerService designCanvas | QualitativeResearchCustomerDiscovery | DiscoveryOutcomesExperimentsOpportunity | ExperimentsValidationDiscoveryHypothesis |