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| Criterion |  UX Design Customer Journey Canvas |  UX Research User Interviews |  Product Discovery MVP Test Matrix |  Product Discovery Riskiest Assumption Test |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-3 h | 30–60 min per interview | 45-75 min | 1-2 Wochen pro Iteration |
Participantsdifferent | 3-10 | 1 participant per interview | 2-8 | 2-6 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Interview Notes, Themes, Insight Summary | Test Matrix, Test Plan | Prioritized Assumption List, Test Plan, Results Report |
Tagsno overlap | JourneyCustomerService designCanvas | QualitativeResearchCustomerDiscovery | ExperimentsValidationDiscoveryOptions | ExperimentsValidationDiscoveryAssumptions |