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| Criterion |  UX Design Customer Journey Canvas |  UX Research User Interviews |  UX Design Lean UX Canvas |  Product Discovery Hypothesis Prioritization Canvas |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-3 h | 30–60 min per interview | 2-3 h | 60-90 min |
Participantsdifferent | 3-10 | 1 participant per interview | 3-8 | 3-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Interview Notes, Themes, Insight Summary | Completed Lean UX Canvas, Hypothesis list, First experiment | Prioritization Canvas, Hypothesis Backlog |
Tagsno overlap | JourneyCustomerService designCanvas | QualitativeResearchCustomerDiscovery | CanvasHypothesisOutcomesDiscovery | ExperimentsPrioritizationDiscoveryHypothesis |