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| Criterion |  UX Design Customer Journey Canvas |  UX Research User Interviews |  Product Discovery Jobs to Be Done |  Product Discovery Opportunity Interview |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-3 h | 30–60 min per interview | 1-3 Wochen | 30-60 min je Interview |
Participantsdifferent | 3-10 | 1 participant per interview | 5-12 Interviews | 5-12 Interviews |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Interview Notes, Themes, Insight Summary | Job Stories, Outcome Statements, Opportunity List | Interview Notes, Opportunity Themes, Customer Quotes |
Tags1 shared | JourneyCustomerService designCanvas | QualitativeResearchCustomerDiscovery | CustomerOutcomesNeeds | DiscoveryInterviewsOpportunityCustomer |