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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
A paper-based illustration representing Event Modeling with its core stages and visible working result.
Knowledge Modeling
Event Modeling
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.Event Modeling connects business workflows with commands, events, and views into one coherent mental model. It helps design behavior, UI, and technical slices from the same underlying logic.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-3 h30–60 min per interview2-8 h2-6 h
Participantsdifferent
3-101 participant per interview5-122-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesInterview Notes, Themes, Insight SummaryEvent Timeline, Ubiquitous Language, Boundaries, Open QuestionsEvent Model, UI Flow, Commands, Read Models
Tagsno overlap
JourneyCustomerService designCanvas
QualitativeResearchCustomerDiscovery
Domain-Driven DesignEventsDiscoveryWorkshop
EventsBlueprintDomain-Driven DesignBehavior
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