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| Criterion | ![]() UX Design Customer Journey Canvas | ![]() UX Research User Interviews | ![]() Knowledge Modeling Event Modeling | ![]() UX Design Service Blueprinting |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | Event Modeling connects business workflows with commands, events, and views into one coherent mental model. It helps design behavior, UI, and technical slices from the same underlying logic. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | 1-3 h | 30–60 min per interview | 2-6 h | 0.5-2 Tage |
Participantsdifferent | 3-10 | 1 participant per interview | 2-8 | 6-12 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Interview Notes, Themes, Insight Summary | Event Model, UI Flow, Commands, Read Models | Service Blueprint, Fail Points, Ownership Map |
Tagsno overlap | JourneyCustomerService designCanvas | QualitativeResearchCustomerDiscovery | EventsBlueprintDomain-Driven DesignBehavior | Service designOperationsJourneyBlueprint |



