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| Criterion | ![]() UX Design Customer Journey Canvas | ![]() UX Research Tree Testing | ![]() UX Research First-click Testing | ![]() UX Design Service Blueprinting |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | 1-3 h | 1-2 Tage | 1-2 Tage | 0.5-2 Tage |
Participantsdifferent | 3-10 | Based on research question | 10-30 | 6-12 |
Formatdifferent | Workshop | Async | Async | Workshop |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Findability Metrics, Path Analysis, Revised IA | Click Heatmap, Success Rate, Design Recommendations | Service Blueprint, Fail Points, Ownership Map |
Tagsno overlap | JourneyCustomerService designCanvas | Information architectureNavigationFindability | UXNavigationFindabilityValidation | Service designOperationsJourneyBlueprint |



