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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Systems Mapping method illustration showing its working structure
Systems Thinking
Systems Mapping
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.Systems Mapping arranges elements, relationships, and boundaries so a complex field becomes legible at a glance. The overview stabilizes the overall picture before detail work or steering begins.A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.
Complexitydifferent
MediumMediumHighMedium
Timedifferent
1-3 h1-3 h2-4 h60-120 min
Participantsdifferent
3-103-123-82-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesSystem Map, Dependencies, Leverage PointsFuture Reality Tree, Negative Branches, Assumption List, Improved InjectionsConflict Cloud, Assumption List, Breakthrough Ideas, Next Experiments
Tagsno overlap
JourneyCustomerService designCanvas
Systems thinkingMappingBoundariesChange
Theory of ConstraintsSystems thinkingChange
Theory of ConstraintsAssumptionsSystems thinking
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