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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
The Scrum Team inspects people, interactions, processes, tools, and the Definition of Done, then agrees on a few testable improvements.
Agile
Sprint Retrospective
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When a sprint is over and friction shouldn't simply be carried forward, it opens the view onto collaboration and patterns. It creates space to see causes and changes together.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.
Complexitydifferent
MediumLowHighMedium
Timedifferent
1-3 hUp to 3 hours for a one-month Sprint; shorter Sprints are usually shorter0.5-2 Tage2-4 h
Participantsdifferent
3-10Scrum Team6-124-10
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesImprovement actions, Team agreementsService Blueprint, Fail Points, Ownership MapJourney Map, Pain-point List, Opportunity Backlog
Tagsno overlap
JourneyCustomerService designCanvas
RetrospectiveImprovementLearning
Service designOperationsJourneyBlueprint
JourneyServiceService design
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