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| Criterion |  UX Design Customer Journey Canvas |  Agile Specification by Example |  UX Research Customer Journey Mapping |  Agile Example Mapping |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When business rules need to become precise, it ties language, example, and test together. It sorts work by value, risk, and delivery ability. The result is captured as an Example Table and Acceptance Tests. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a story carries business rules and exceptions, it brings clarity before implementation. It makes examples, open questions, and boundaries visible enough that the logic becomes jointly sound. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 h | 60-90 min pro Feature | 2-4 h | 30-60 min |
Participantsdifferent | 3-10 | 3-6 | 4-10 | 3-7 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Example Table, Acceptance Tests | Journey Map, Pain-point List, Opportunity Backlog | Example Map, Acceptance Criteria, Open Questions |
Tagsno overlap | JourneyCustomerService designCanvas | AgileRequirementsExamplesBehavior-Driven Development | JourneyServiceService design | Behavior-Driven DevelopmentRequirementsExamplesRefinement |