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| Criterion |  UX Design Customer Journey Canvas |  Agile Specification by Example |  Agile Example Mapping |  UX Research Customer Journey Mapping |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When business rules need to become precise, it ties language, example, and test together. It sorts work by value, risk, and delivery ability. The result is captured as an Example Table and Acceptance Tests. | When a story carries business rules and exceptions, it brings clarity before implementation. It makes examples, open questions, and boundaries visible enough that the logic becomes jointly sound. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-3 h | 60-90 min pro Feature | 30-60 min | 2-4 h |
Participantsdifferent | 3-10 | 3-6 | 3-7 | 4-10 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Example Table, Acceptance Tests | Example Map, Acceptance Criteria, Open Questions | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | JourneyCustomerService designCanvas | AgileRequirementsExamplesBehavior-Driven Development | Behavior-Driven DevelopmentRequirementsExamplesRefinement | JourneyServiceService design |