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| Criterion |  UX Design Customer Journey Canvas |  UX Design Service Blueprinting |  UX Research Personas |  UX Research User Interviews |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 1-3 h | 0.5-2 Tage | 1-3 Tage | 30–60 min per interview |
Participantsdifferent | 3-10 | 6-12 | Internes Team | 1 participant per interview |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Service Blueprint, Fail Points, Ownership Map | Persona Profiles, Needs Summary, Scenario Notes | Interview Notes, Themes, Insight Summary |
Tagsno overlap | JourneyCustomerService designCanvas | Service designOperationsJourneyBlueprint | ResearchCustomerSynthesis | QualitativeResearchCustomerDiscovery |