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| Criterion |  UX Design Customer Journey Canvas |  UX Design Service Blueprinting |  Product Discovery MVP Test Matrix |  Product Discovery Riskiest Assumption Test |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | 1-3 h | 0.5-2 Tage | 45-75 min | 1-2 Wochen pro Iteration |
Participantsdifferent | 3-10 | 6-12 | 2-8 | 2-6 |
Formatdifferent | Workshop | Workshop | Workshop | Workshop + async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Service Blueprint, Fail Points, Ownership Map | Test Matrix, Test Plan | Prioritized Assumption List, Test Plan, Results Report |
Tagsno overlap | JourneyCustomerService designCanvas | Service designOperationsJourneyBlueprint | ExperimentsValidationDiscoveryOptions | ExperimentsValidationDiscoveryAssumptions |