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| Criterion |  UX Design Customer Journey Canvas |  UX Design Service Blueprinting |  Product Discovery MVP Test Matrix |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | 1-3 h | 0.5-2 Tage | 45-75 min | 1-5 Tage |
Participantsdifferent | 3-10 | 6-12 | 2-8 | Nutzertraffic |
Formatdifferent | Workshop | Workshop | Workshop | Async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Service Blueprint, Fail Points, Ownership Map | Test Matrix, Test Plan | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | JourneyCustomerService designCanvas | Service designOperationsJourneyBlueprint | ExperimentsValidationDiscoveryOptions | ValidationExperimentsDemandDiscovery |