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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
A structured reflection surfaces what was liked, learned, lacked, and longed for. It is a conversation format and does not validate actions automatically.
Agile
4Ls Retrospective
Paper illustration for Mad Sad Glad
Agile
Mad Sad Glad
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.When a sprint should not only be assessed but also learned from, it captures experience in clear learning categories. It records what worked, what's missing, and what should run differently next time.When a team's or workshop's mood needs to become readable, it structures emotional signals with little setup. It makes strain, relief, and sources of energy tangible.
Complexitydifferent
MediumHighLowLow
Timedifferent
1-3 h0.5-2 Tage45–75 min30-60 min
Participantsdifferent
3-106-12Team members involved3-10
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesService Blueprint, Fail Points, Ownership Map4Ls Board, Learning Themes, Improvement ActionsEmotion Board, Themes, Action Items
Tagsno overlap
JourneyCustomerService designCanvas
Service designOperationsJourneyBlueprint
RetrospectiveLearningReflectionTeam
RetrospectiveTeamReflection
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