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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper board with the four ROAM fields Resolved, Owned, Accepted, and Mitigated.
Agile
ROAM Board
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of RAID Log with a method-specific labelled workspace.
Delivery
RAID Log
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.Helps clarify scope, sequence, and delivery flow in concrete terms. It makes work, boundaries, and order steerable. The result is captured as a RAID Log and a source for status reporting.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-3 h20-40 min initial, dann laufend2-4 h30 min Setup, dann laufend
Participantsdifferent
3-103-154-101-3 maintaining, briefing for everyone
Formatdifferent
WorkshopWorkshop + asyncWorkshopAsync
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesROAM Board, Owner ListJourney Map, Pain-point List, Opportunity BacklogRAID Log, Status Report Source
Tagsno overlap
JourneyCustomerService designCanvas
RiskAgileTrackingAlignment
JourneyServiceService design
RiskTrackingStakeholdersGovernance
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