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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Process Mapping method illustration showing its working structure
Operations
Process Mapping
Paper illustration for Theory of Constraints.
Operations
Theory of Constraints
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.With a confusing workflow that has many handoffs, the method makes the actual process visible. It shows where work is passed on, delayed, or duplicated, so improvement targets the right spots.For a system that does not get faster despite effort, the method directs attention to the bottleneck. It concentrates improvement on the point that actually limits throughput.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.
Complexitydifferent
MediumMediumHighMedium
Timedifferent
1-3 h1-3 h2-4 h Analyse, laufend2-4 h
Participantsdifferent
3-103-103-124-10
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesProcess Map, Handoff List, Improvement BacklogConstraint Map, Improvement Plan, Flow MetricsJourney Map, Pain-point List, Opportunity Backlog
Tagsno overlap
JourneyCustomerService designCanvas
ProcessOperationsImprovement
OperationsConstraintsFlowImprovement
JourneyServiceService design
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