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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Process Mapping method illustration showing its working structure
Operations
Process Mapping
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.With a confusing workflow that has many handoffs, the method makes the actual process visible. It shows where work is passed on, delayed, or duplicated, so improvement targets the right spots.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.
Complexitydifferent
MediumMediumLowLow
Timedifferent
1-3 h1-3 h15-30 min30-120 min
Participantsdifferent
3-103-102-62-6
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesProcess Map, Handoff List, Improvement BacklogRoot cause notes, CountermeasuresObservation Notes, Improvement Ideas
Tagsno overlap
JourneyCustomerService designCanvas
ProcessOperationsImprovement
Root causeIncidentLeanProblem solving
LeanObservationProcessOperations
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