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| Criterion | ![]() UX Design Customer Journey Canvas | ![]() Product Discovery Problem Interview | ![]() Product Discovery Opportunity Interview | ![]() Product Discovery Concierge MVP |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 h | 30-60 min je Interview | 30-60 min je Interview | 1-4 Wochen |
Participantsdifferent | 3-10 | 5-12 Interviews | 5-12 Interviews | 3-10 Kunden |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Problem Evidence, Risk Notes, Customer Segments | Interview Notes, Opportunity Themes, Customer Quotes | Concierge Learnings, Service Blueprint, MVP Risks |
Tagsno overlap | JourneyCustomerService designCanvas | DiscoveryInterviewsValidation | DiscoveryInterviewsOpportunityCustomer | MVPValidationServiceDiscovery |



