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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 h30-60 min je Interview30-60 min je Interview1-4 Wochen
Participantsdifferent
3-105-12 Interviews5-12 Interviews3-10 Kunden
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesProblem Evidence, Risk Notes, Customer SegmentsInterview Notes, Opportunity Themes, Customer QuotesConcierge Learnings, Service Blueprint, MVP Risks
Tagsno overlap
JourneyCustomerService designCanvas
DiscoveryInterviewsValidation
DiscoveryInterviewsOpportunityCustomer
MVPValidationServiceDiscovery
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