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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 h30-60 min je Interview1-5 Tage30-60 min je Interview
Participantsdifferent
3-105-12 InterviewsNutzertraffic5-12 Interviews
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesProblem Evidence, Risk Notes, Customer SegmentsClick Data, Interest Signal, Learning DecisionInterview Notes, Opportunity Themes, Customer Quotes
Tagsno overlap
JourneyCustomerService designCanvas
DiscoveryInterviewsValidation
ValidationExperimentsDemandDiscovery
DiscoveryInterviewsOpportunityCustomer
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